A discussion between a couple of mates during 2000 led to the formation of one of the first web development companies in the Margate area. The name, perhaps somewhat naively, came from the belief that we could conquer the internet world while continuing to enjoy the lifestyle provided by the KwaZulu-Natal south coast.

As the business expanded beyond the confines of its immediate area and we started getting clients in Gauteng and the Western Cape, we realized that the infrastructure on the coast with its slow, unreliable dial-up internet connections did not allow us to provide the service that these clients demanded. The decision was made to move to Gauteng where the company is now based.

Both the founders, Paul Bedford and Allan Dummer, are still actively involved in the business from their Pretoria base.