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At Planet Margate designing and hosting
web sites is both our job and our passion. Combining the fields of graphic
design, programming, copywriting, brand building and direct marketing we
create a web presence that achieves your objective no matter whether it's
to be a personal site devoted to your hobby, a site promoting different
aspects of your small business or a large number of related web sites providing
a corporate internet presence coupled with e-commerce facilities.
Our goal is to form a partnership with you that will deliver an effective,
high-quality, cost effective web site. To achieve this goal your needs and
expectations are individually assessed and strategy to meet your requirements
is developed. We have the expertise and, where appropriate, strategic partnerships
necessary to develop your web presence and integrate it into your overall
marketing strategy.
The basic steps we follow in order to achieve this are as follows:
Initial Planning
- Business Strategy
Your web site concept must be integrated into your overall business
strategy. If you do not have a formal business plan we can assist you
to develop one.
- Marketing Plan
A web site can do a number of things. For example, it can be used to
attract new clients, it can support existing clients or it can be an
information resource. In order for your website to be effective it must
be integrated with your marketing plan. We can also provide assistance
with developing a marketing plan.
- Corporate Identity
Your identity on the internet should be clearly recognizable as your
identity. If you need assistance with the design of your logo, corporate
stationery, or the total visual 'feel' of your company, we undertake
both new designs and redesigns.
- Website Content
Once we have determined what it is that you want your website to provide
you with, we can then determine the structure and content that will
be necessary for your web site to meet those goals.
Website Design
- Website Format
Once we have determined the content of your web site we can then decide
on the best format to display that information. For example, if the
content of your web site is not likely to change very often, a static
site developed using HTML will probably be the best option, however
if the information you need to convey will change on a regular basis,
a dynamic site with a database could be a more cost effective option.
- Text Content
Obviously you know your business better than we do, however, we do have
the editorial skills to polish your text making it more suitable for
effective presentation on the internet.
- Images
The internet lends itself to displaying a combination of text and graphic
and photographic images. We will design any necessary graphic images
and can will also optimize any photographs to make them suitable for
display on the internet.
- Interactive Content
Depending on your requirements we will develop interactive content for
your website. This can include enquiry or order forms, discussion forums,
guestbooks and other means of getting feedback from visitors to your
web site.
- On-line Stores
If it part of your strategy we can also develop a complete on-line store
including secure online credit card payment processing.
- Multimedia Content
Again this depends on your requirements, but we can add multimedia content
in the form of sound, animation and video to your web site.
Domain Name Registration
In order to have a presence on the internet ideally you need your own domain
name, for example www.yourcompany.com or www.yourbusiness.co.za. There are
a number of options you can choose from when it comes to selecting a domain
name and we will assist you in choosing one that is suitable for your business
and register it on your behalf.
Website Hosting
We have a large number of hosting options available.
We will guide you in selecting the most cost effective option that will
provide all the options necessary to meet the design requirements of your
web site.
Additional Services
- Email Newsletters
We can provide you with a regular means of contact with your clients
and other interested parties by sending them email newsletters on your
behalf.
- Advertising
We design and place various internet and traditional media advertisements.
- Corporate Stationery
We design and print all corporate stationery, from business cards to
letterheads and also design and print product brochures, newsletters
and magazines.
- Multimedia Presentations
We have the facilities to develop multimedia presentations in a variety
of formats
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